The Your Weight Matters brand was developed by the Obesity Action Coalition (OAC). As weight and health are at the forefront of today’s healthcare, the OAC wanted to lead the charge in raising awareness of weight and its impact on health. To do so, the OAC developed three main components of the Your Weight Matters brand:
- The Your Weight Matters Campaign
- The Your Weight Matters National Annual Convention
- and Your Weight Matters Magazine
Each one of these components carefully addresses the issue of weight and health and provides the individual with evidence-based information to manage their weight and improve their health. Let’s take a closer look at each component:
Your Weight Matters Campaign
The goal of the Your Weight Matters Campaign is simple – talk to your healthcare provider about your weight. Today, more than 72 million adults in America are impacted by the disease of obesity and more than 33% of Americans are considered “overweight.” Unfortunately, many Americans do not realize they’re impacted by excess weight and therefore, do not understand the seriousness of excess weight and their health. The Your Weight Matters Campaign helps individuals measure their weight through either body mass index or waist circumference. Once an individual measures their weight, if they’re considered “overweight” or find themselves affected by obesity, they can then opt-in to take the Your Weight Matters Campaign Challenge.
Once an indvidual takes the Campaign Challenge, they will then receive a free toolkit in the mail to help them prepare for that first appointment with their healthcare provider to discuss their weight and overall health. The Campaign also offers valuable information on health and wellness, tips for talking to a loved one about their weight and much more. To date, more than 2,500 individuals have taken the Campaign Challenge. For more information on the Campaign, please click here.
Your Weight Matters National Convention
The Your Weight Matters Annual Convention is a three-day educational event designed to provide attendees with the latest information on weight and health, so they can proactively take charge of their health and weight. Attendees experience three full days of educational sessions, special events and more all geared directly toward them. One of the main goals of Convention is to create a warm and welcoming environment, free of weight bias, where individuals affected by excess weight or obesity can feel comfortable and learn more about how their weight impacts their health.
Your Weight Matters Magazine
Your Weight Matters Magazine is the official publication of the Obesity Action Coalition. The magazine is published quarterly and features articles on a variety of topics, such as:
- Weight-loss Medications
- Bariatric Surgery
- Childhood Obesity
- Weight Bias
- Emotional Issues
- and more
All articles are authored by leaders in the healthcare field. Many of the authors have also presented at the Your Weight Matters Annual Convention. The magazine also features a special section which highlights the latest news from the OAC where readers can learn more about the OAC’s other initiatives, advocacy efforts and more. To view the latest issue of the magazine or subscribe to it, please click here (link will redirect to the OAC”s main website).